Based on interviews with professionals in the fields of e-commerce, IT start-up business owners, cinematographers, movie directors, digital marketing practitioners, and the tourism industry — complemented by several supporting documents, including data from the Indonesian National Work Competency Standards (SKKNI) in the creative industry of film-cinematography-video editing from January to May 2022 — the core competencies of the Applied Bachelor in Creative Business are formulated as follows.
Competency Aspect
Graduate Profile Competency Domain
Study Material
Knowledge (C)
Able to design and create sensory products/content in two or three dimensions that provide multi-sensory experiences and are user-friendly. Has strong product knowledge of sensory content, enabling the creation of complete and engaging narratives (storytelling).
Study Materials 1–4
Attitude (A)
Possesses an entrepreneurial spirit and the courage to take risks. Understands legal aspects of business, competes fairly in a global environment, and is able to make decisions based on values, norms, and ethics—particularly business ethics and visual communication code of ethics.
Study Materials 1–6
Skills (P)
Skilled in producing high-quality and competitive sensory audio-video recordings or 3D creative works. Able to prepare financial reports, conduct financial analysis, and create business budgets. Proficient in foreign language communication and capable of marketing products digitally in the global business environment.
Study Materials 2–4
CPL Number
Learning Outcomes Content
6322301
Able to communicate ideas systematically and creatively, both independently and in an interdisciplinary context.
6322302
Able to evaluate scientific and artistic works in an interdisciplinary manner based on truth (verum), goodness (bonum), and beauty (pulchrum).
6322303
Able to embody the spirituality and core values of Parahyangan Catholic University (SINDU), faith in God, and loyalty to Pancasila.
6322304
Able to apply their expertise in digital technology, multimedia, and e-commerce. Students are skilled in producing sensory content, including two- and three-dimensional outputs.
6322305
Able to implement creativity concepts in the initiation process of creating works, and able to think critically and analytically in making appropriate decisions based on data and information analysis in digital technology.
6322306
Capable and skilled in designing and producing sensory content and industrial product design, as well as creating complete and engaging narratives (storytelling) and product descriptions.
6322307
Able to analyze the finance and funding of creative works, proficient in communicating in foreign languages, adaptable to rapid environmental and technological changes, and able to compete healthily in the global environment.
