Bachelor of Applied Science in Creative Business

About the Study Program

Based on the Decree of the Minister of Education, Culture, Research, and Technology of the Republic of Indonesia Number 193/D/O/2024, the Bachelor of Applied Creative Business Program at UNPAR was officially established and began its operations. This study program offers strengths in mastering hybrid knowledge and skills in the following areas: (i) managing creativity to foster innovation, (ii) digital technology, and (iii) modern business processes. The learning process focuses on training students to design and create products based on knowledge and sensory interaction, supported by digital technology in both two- and three-dimensional forms.

As “Creative Entrepreneurs” proficient in digital technology, graduates of the Creative Business Program will gain extensive hands-on experience, with more than 70% of coursework conducted through practical activities such as laboratory and studio work, internships, case studies, independent study, and the Merdeka Belajar Kampus Merdeka (MBKM) program. The curriculum is designed in collaboration with industry practitioners and consists of 8 semesters, but can be completed in as little as 3.5 years. Learning methods are carried out through a blended approach, both on and off campus.

Students will also be equipped with various certifications in specific fields such as entrepreneurship, Google certifications, and cinematography. In addition, the program provides foreign language training, including English as well as elective languages such as Mandarin, Korean, German, and French. Students will also be trained in business communication and negotiation skills.

Final Project

Students of the Applied Bachelor in Creative Business are expected to develop final projects related to filmmaking, creative advertising, and other similar fields.

Vision and Mission

Vision

To provide applied education in creative business that is recognized nationally and globally, driven by love and truth, based on the motto Baktuting Hyang Mrih Guna Santyaya Bhakti.

Mission

1. To produce graduates who are recognized as creativepreneurs, skilled in creating products or services in the creative and tourism industries, while integrating academic excellence and strong character.

2. To guide students in contributing to the development of Indonesia’s creative industry ecosystem, through a joyful and explorative learning environment that nurtures their creativity and innovation.

Program Objectives – Bachelor of Applied Creative Business

1. To produce Applied Bachelor graduates who are excellent, competent, and skilled in the field of Creative Business.

2. To develop knowledge, technology, and arts through industrial practice and internships, fostering partnerships and collaborations with the creative and tourism industries, as well as government institutions at national, international, and regional levels.

3. To carry out community service as part of the Tridharma of Higher Education, grounded in real industry-based work and the development of knowledge, technology, and the arts.

Program Goals – Bachelor of Applied Creative Business

• To produce outstanding graduates recognized as creativepreneurs who are capable of creating products and services in the creative and tourism industries by integrating practical skills and strong character.

• To encourage student contributions to the development of Indonesia’s creative industry ecosystem through enjoyable, exploratory, and innovation-based learning processes.

• To establish active collaborations with the creative and tourism industries, as well as government institutions at national, international, and regional levels through industry practices and internships.

• To implement the Tridharma of Higher Education through community service activities that are relevant to industry needs and the development of applied science, technology, and arts.

• To equip graduates with hybrid competencies in three core areas:

  • Creative and Innovation Management

  • Digital Technology

  • Business Processes in the Creative Industry Ecosystem

• To prepare graduates with digital and sensory content skills, such as multimedia content creation, industrial product design, and the use of digital technology for marketing and data analysis.

• To become a nationally and globally recognized center for creative business education, rooted in the values of love, truth, and the UNPAR motto Bakuning Hyang Mrih Guna Santyaya Bhakti.

• To equip graduates with professional certifications in entrepreneurship, cinematography, and digital technology to enhance competitiveness in the modern workforce.

• To support graduates’ pursuit of further studies, both domestically and internationally, through a solid curriculum that aligns with current industrial and academic developments.

Career Prospects

Based on the graduate profile, the Bachelor of Applied Creative Business program prepares students to become Creative Entrepreneurs (Creativepreneurs) who are skilled in utilizing digital technology, capable of designing industrial products, possess critical thinking abilities, and can generate innovative solutions. Graduates are also expected to contribute to the development and strengthening of the creative industry ecosystem, both nationally and internationally, through various career paths such as:

• Digital Creativepreneur

• Sensory Content Creator

• Industrial Product Designer

• Digital Marketer

• Creative Advertiser

• Public Figure

• Creative Business Consultant